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Columbia College Course Info

Centreville, Virginia

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKTG 331

Consumer Behavior

Introduction to individual and environmental determinants of the behavior of consumers. Use of knowledge of consumers behavior to plan, implement and control marketing activities.

Units: 3.0

Prerequisites:
MKTG 210 - Principles of Marketing