This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.

×
Stand with UkraineDonate

Columbia College Course Info

Centreville, Virginia

Favorite

Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKTG 335

Advertising and Sales Promotion

Study of marketing activities that stimulate consumer purchasing and dealer effectiveness. Emphasis on elements and process of developing effective advertising programs using integrated marketing communications.

Units: 3.0

Prerequisites:
MKTG 210 - Principles of Marketing