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- mktg-352 - strategic-sales-and-customer-experience-management
Columbia College Course Info
Centreville, Virginia
Course Info
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MKTG 352
Strategic Sales and Customer Experience Management
This course overviews techniques and skills of strategic selling in various offline and online environments using varied approaches. It also covers managing the customer experience function and honing service management skills in different environments. Sales and Customer Service Management presentations required.
Units: 3.0
Prerequisites:
MKTG 210 - Principles of Marketing