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Columbia College Course Info

Centreville, Virginia

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


MKTG 478

Strategic Marketing

Examination of the role of the marketing manager in analyzing, planning, implementing and controlling the marketing programs of an enterprise. Case work is used.

Units: 3.0

Prerequisites:
MKTG 210 - Principles of Marketing