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×San Angelo, Texas
6320 Rhetorical Communication and Advocacy (3-0). The goal of many communication initiatives is to encourage some type of behavior change. Behavior change includes a variety of actions, such as voting for a candidate, purchasing a product, joining a social networking group, or adopting a new health habit. Individual-, interpersonal-, and community-level models of change are discussed. Students will learn how to use social science based models to guide their communication campaign strategies more effectively.
Units: 3.0