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- mktg-3324 - sports-and-entertainment-marketing
Angelo State University Course Info
San Angelo, Texas
Course Info
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MKTG 3324
Sports and Entertainment Marketing
3324 Sports and Entertainment Marketing (3-0). This course investigates the business of entertainment, including movies, concerts, theme parks, and sporting events that have a tremendous impact on our economy and provide many career opportunities. These activities are global in their reach and impact. Sports marketing is a growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool.
Units: 3.0