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- mktg-3325 - promotion-management
Angelo State University Course Info
San Angelo, Texas
Course Info
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MKTG 3325
Promotion Management
3325 Promotion Management (3-0). A study of Integrated Marketing Communications and the traditional promotional mix: advertising, sales promotion, direct marketing, public relations, and personal selling. Including communication and promotion theories, campaign strategies, promotion budgeting, media analysis; and audience measurement.
Units: 3.0