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- mktg-3326 - retailing
Angelo State University Course Info
San Angelo, Texas
Course Info
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MKTG 3326
Retailing
3326 Retailing (3-0). A study of the many facets of retailing to include the development of retail strategies, retail consumer behavior, product considerations, store location and layout, merchandise management, the buying function, promotional strategy, personal selling, management of human resources, controlling the retail operation, and consumer services.
Units: 3.0