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- mktg-4321 - international-marketing
Angelo State University Course Info
San Angelo, Texas
Course Info
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MKTG 4321
International Marketing
4321 International Marketing (3-0). A study of the fundamental concepts, principles, and theories of marketing in an international setting. Particular attention is given to foreign environmental variables including political, legal, geographic and culture affecting marketing strategies. Global issues that challenge todays marketer, techniques for successfully entering international markets and the basic elements of an international marketing mix are studied.
Units: 3.0