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- comm-352 - advertising-media
California State University-Fullerton Course Info
Fullerton, California
Course Info
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COMM 352
Advertising Media
Plan, execute and control advertising media programs. Basic data and characteristics of the media. Buying and selling process, techniques and methods in media planning process. Audience measurement and media analysis
Units: 3.0
Prerequisites:
COMM 350 - Principles of Advertising