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- comm-450 - advertising-and-brand-communication-management
California State University-Fullerton Course Info
Fullerton, California
Course Info
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COMM 450
Advertising and Brand Communication Management
Theory and techniques for planning, directing and evaluating advertising and brand communication programs, with emphasis on media-message strategies. Managerial approach with case studies to the solution of brand communications problems
Units: 3.0
Prerequisites:
COMM 353 - Advertising Creative Strategy and Execution I
and
COMM 352 - Advertising Media
and
COMM 350 - Principles of Advertising