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- comm-451 - capstone-advertising-campaigns
California State University-Fullerton Course Info
Fullerton, California
Course Info
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COMM 451
Capstone - Advertising Campaigns
Advertising campaigns, including applied research, writing and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness. A C- (1.7) or better is required to pass this course
Units: 3.0
Prerequisites:
COMM 353 - Advertising Creative Strategy and Execution I
and
COMM 352 - Advertising Media
and
COMM 350 - Principles of Advertising