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- comm-452 - advanced-media-strategy-and-tactics
California State University-Fullerton Course Info
Fullerton, California
Course Info
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COMM 452
Advanced Media Strategy and Tactics
Further education in advertising media. Integrates theories from related disciplines, such as communications, marketing and psychology to illustrate better ways to use media as a competitive tool in business
Units: 3.0
Prerequisites:
COMM 352 - Advertising Media
and
COMM 350 - Principles of Advertising