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- comm-453 - advertising-creative-strategy-and-execution-ii
California State University-Fullerton Course Info
Fullerton, California
Course Info
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COMM 453
Advertising Creative Strategy and Execution II
Advertising projects involving application and execution of creative advertising strategies for mass media, including theory and practice of writing copy, and preparing comprehensive layouts and completed scripts. Group discussions, labs and individual conferences
Units: 3.0
Prerequisites:
or
COMM 317 - Digital Foundations
and
COMM 353 - Advertising Creative Strategy and Execution I