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- comm-457 - broadcast-advertising
California State University-Fullerton Course Info
Fullerton, California
Course Info
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COMM 457
Broadcast Advertising
Theoretical and practical exposure to the field of broadcast advertising from an agency perspective, including positioning, creative brief writing, strategy, script development and analysis, storyboarding and pitching
Units: 3.0
Prerequisites:
COMM 353 - Advertising Creative Strategy and Execution I
and
COMM 350 - Principles of Advertising