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California State University-Fullerton Course Info

Fullerton, California

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


COMM 464

Capstone - Public Relations Management

Analyze systems and strategies for planning public relations campaigns and solving/preventing problems. Individual, team case studies, in corporate development of proposals; actual use of tools in addition to role playing presentations to management. A C or better is required to pass this course

Units: 3.0

Prerequisites:
COMM 362 - Public Relations Writing I
and
COMM 361 - Principles of Public Relations