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- comm-475 - capstone-advertising-aaf-competition
California State University-Fullerton Course Info
Fullerton, California
Course Info
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COMM 475
Capstone - Advertising/AAF Competition
Advertising campaigns, including applied research, writing and utilization of print and electronic mass media. Design of complete campaigns from idea to prediction readiness. Requires a C- (1.7) or better to pass this course. May be repeated once for credit
Units: 3.0
Prerequisites:
COMM 353 - Advertising Creative Strategy and Execution I
and
COMM 352 - Advertising Media
and
COMM 350 - Principles of Advertising