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- comm-516 - media-audience-behavior
California State University-Fullerton Course Info
Fullerton, California
Course Info
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COMM 516
Media Audience Behavior
In-depth analysis of the types, attitudes and behaviors of media audiences. Theories from psychology, marketing, anthropology and communications are integrated for comprehensive understanding of why people consume media and performance. Appropriate for all communications disciplines
Units: 3.0
Prerequisites:
COMM 500 - Theory and Literature of Communications