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- fin-464 - insurance-marketing-and-distribution-strategies
California State University-Fullerton Course Info
Fullerton, California
Course Info
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FIN 464
Insurance Marketing and Distribution Strategies
Practices and procedures involved in insurance marketing and distribution. Analyzes insurance marketing environment, marketing strategies and product promotion; introduction to insurance distribution channels and sales force management. (FIN 464 and MKTG 464 are the same course)
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing
or
FIN 320 - Financial Management I