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- mktg-370 - consumer-behavior
California State University-Fullerton Course Info
Fullerton, California
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 370
Consumer Behavior
Consumer buying patterns, motivation and search behavior. Consumer decision-making process. Inter-disciplinary concepts from economics, sociology, psychology, cultural anthropology and mass communications. Case analyses and research projects
Units: 3.0
Corequisites:
MKTG 351 - Principles of Marketing
Prerequisites:
BUAD 301 - Advanced Business Communication