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- mktg-379 - marketing-research-methods
California State University-Fullerton Course Info
Fullerton, California
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 379
Marketing Research Methods
Marketing research process. Problem formulation, identifying data sources, data collection, analysis techniques, preparing research reports and application of these concepts to marketing research projects. One or more sections may be offered in any online format
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing
and
ISDS 361A - Business Analytics I
and
BUAD 301 - Advanced Business Communication