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- mktg-405 - advertising-and-promotions-strategy
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 405
Advertising and Promotions Strategy
How to develop and implement advertising, sales promotion, public relations, direct marketing, sponsorship marketing and personal selling strategies that convey a single voice to a firms customers attention with effective and efficient communications program
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing