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- mktg-442 - sales-and-consumer-product-strategies
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 442
Sales and Consumer Product Strategies
Theories, concepts and current professional practices of sales strategy, retail distribution, strategic marketing and category management based on analyzing customer purchasing behavior and sales data
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing