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- mktg-475 - export-import-marketing-strategies
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 475
Export/Import Marketing Strategies
Export and import strategies, including international logistics. Export and import process for large companies and small international businesses. Logistics planning and choosing the best incoterms, export process and evaluating alternative export strategies. Outsourcing and other government regulatory requirements and documentation
Units: 3.0
Prerequisites:
MKTG 351 - Principles of Marketing