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- mktg-489 - developing-marketing-strategies
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 489
Developing Marketing Strategies
Developing marketing strategies involving products as well as services. Case analysis and group interaction. Students will finalize and present portfolio of projects and internships completed over the duration of marketing program
Units: 3.0
Prerequisites:
MKTG 379 - Marketing Research Methods
and
MKTG 370 - Consumer Behavior
and
MKTG 353 - Marketing Information Technology
and
MKTG 351 - Principles of Marketing