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- mktg-543 - marketing-analytics-for-managers
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 543
Marketing Analytics for Managers
Organizations are increasingly becoming data-driven and are actively seeking managers with knowledge and experience in data analysis and marketing analytics. Focuses on the integrative application of various marketing analytics techniques to solve typical business problems. One or more sections may be offered in any online format
Units: 3.0
Prerequisites:
MKTG 519 - Marketing Management
and
ISDS 513 - Statistical Analysis