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- mktg-565 - strategic-market-intelligence
California State University-Fullerton Course Info
Fullerton, California
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 565
Strategic Market Intelligence
Qualitative and quantitative methods for collecting and analyzing information about customers and competitors. Apply these techniques and learn how market information can be leveraged to make better strategic decisions
Units: 3.0
Prerequisites:
ISDS 513 - Statistical Analysis
or
ISDS 361A - Business Analytics I
and
MKTG 519 - Marketing Management