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- mktg-596t - contemporary-topics-in-marketing
California State University-Fullerton Course Info
Fullerton, California
Course Info
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MKTG 596T
Contemporary Topics in Marketing
Framework for customer-focused management; how to increase quality and calculate customer lifetime value and profitability. May be repeated with different topics for a maximum of 9 units
Units: 3.0
Prerequisites:
MKTG 519 - Marketing Management