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- imba-213 - marketing-management
California State University-Sacramento Course Info
Sacramento, California
Course Info
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IMBA 213
Marketing Management
Presents how modern marketing principles can be applied to real-world situations. The emphasis will be on studying strategies used by organizations in today's highly competitive and evolving marketplace. Case studies will be utilized to fully develop techniques for creating marketing programs given varying levels of resources and information available under diverse market conditions.
Units: 3.0