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- mktg-101 - principles-of-marketing
California State University-Sacramento Course Info
Sacramento, California
Course Info
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MKTG 101
Principles Of Marketing
The purpose of this course is to help students develop a working knowledge of marketing. Students will learn about the role marketing plays in an organization, as well as how to plan, implement and evaluate marketing activities. This course builds a foundation for further study in marketing and related fields.
Units: 3.0