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- mktg-115 - marketing-analytics
California State University-Sacramento Course Info
Sacramento, California
Course Info
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MKTG 115
Marketing Analytics
The course covers current developments in marketing analytics. Topics include methodologies for market forecasting, estimating market size, and demand; evaluating marketing ROI and customer life time value; modeling of segmentation, positioning, competitive analysis, conjoint analysis, distribution channel analytics, and sales analytics. Students will also learn the latest datamining tools to collect, analyze, and visualize data for decision making and communicating to senior executives.
Units: 3.0
Prerequisites:
MKTG 101 - Principles Of Marketing
and
MKTG 121 - Marketing Research and Information
or
DS 101 - Data Analysis for Managers