This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- California
- California State University-Sacramento
- Course info
- mktg-121 - marketing-research-and-information
California State University-Sacramento Course Info
Sacramento, California
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 121
Marketing Research and Information
Examines the acquisition of information for marketing management decision making, including methods of collection and analysis applicable to secondary and primary data, as this process relates to the management information system. Seminar.
Units: 3.0
Prerequisites:
MKTG 101 - Principles Of Marketing