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- mktg-122 - buyer-behavior
California State University-Sacramento Course Info
Sacramento, California
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 122
Buyer Behavior
Understanding buying as a process in order to develop more effective solutions to marketing problems; an interdisciplinary approach drawing on insights from the behavioral sciences; applications to practical marketing situations. Seminar.
Units: 3.0
Prerequisites:
MKTG 101 - Principles Of Marketing