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- mktg-123 - public-relations-and-ethics-in-business
California State University-Sacramento Course Info
Sacramento, California
Course Info
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MKTG 123
Public Relations and Ethics in Business
Managerial function of evaluating public attitudes toward business firms and other organizations and institutions, and of adjusting policies and executing programs to earn public acceptance and support. Media and method of communicating with the various publics, and problems in responsible leadership.
Units: 3.0