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California State University-Sacramento Course Info
Sacramento, California
Course Info
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MKTG 125
Advertising
Examination of advertising as a marketing communications tool in profit and nonprofit organizations. Emphasis will be placed on creative methods, alternative media, measurements of effectiveness, and coordination with other aspects of the marketing program through class discussion and written projects. Seminar.
Units: 3.0
Prerequisites:
MKTG 101 - Principles Of Marketing