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- mktg-126 - salesmanship
California State University-Sacramento Course Info
Sacramento, California
Course Info
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MKTG 126
Salesmanship
Principles of the sales process including prospecting, structuring a sales presentation, handling objections, closing and customer relationship management. Application of sales techniques in product and service situations, integration of technology as a sales tool. Includes lectures, role playing, and practice in sales presentations.
Units: 3.0