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- comm-286 - advertising-and-communication-strategies
Calvin University Course Info
Grand Rapids, Michigan
Course Info
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COMM 286
Advertising and Communication Strategies
This course introduces students to the theory and application of advertising and develops their skills in strategic, creative communication. The course covers the history of advertising, the application of communication theory in the advertising process, the planning and creation of advertising messages for multiple media platforms, ethics, and the role of creativity in advertising
Units: 3.0