ENTR 201

Entrepreneurship

Provides hands-on learning on how to launch a startup organization through the rapid development and testing of ideas by gathering customer and marketplace feedback. Startups face uncertainty and high levels of risk. Students learn how to reduce both uncertainty and risk by engaging actual customers in search of their pain points and unmet needs. Only by doing so can the entrepreneur develop a proper solution and establish a suitable business model. The class utilizes a lean startup approach that provides the steps needed to build a successful startup. Students may work on for-profit, non-profit, and/or social ventures. Entrepreneurship minors are expected to take this course in their first or second year and early in the sequence of courses for the minor

Units: 3.0