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- mktg-301 - marketing
Calvin University Course Info
Grand Rapids, Michigan
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 301
Marketing
A study of the principles and strategies for planning and controlling marketing programs, including the market research, product development, pricing, promotion, and distribution of ideas, goods, services, experiences, and values that attempts to satisfy individual and organizational needs and objectives. Includes real-world learning projects
Units: 3.0
Prerequisites:
ECON 221 - Principles of Microeconomics