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- mktg-302 - consumer-behavior
Calvin University Course Info
Grand Rapids, Michigan
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKTG 302
Consumer Behavior
An in-depth look at the processes involved when consumers purchase and use products, study of internal and external influences for purchase, and implications for marketing research and marketing strategy. Includes real-world learning research projects
Units: 3.0
Prerequisites:
STAT 143 - Introduction to Probability and Statistics
and
MKTG 301 - Marketing