BUS 600

Applied Business Analytics

Business analytics provides solutions for the needs of finance, marketing, management, operations, research and development, and many other functional areas of the business enterprise. This course provides a comprehensive foundation of the statistical models and methods needed for applied business analytics. The software tools used in this course include but are not limited to SAS Enterprise Miner, SAS Enterprise guide, SAS Visual Analytics, and Tableau. The case study method is applied throughout the course for hands-on problem solving to develop quantitative skills to interpret and results/outcomes.

Units: 3.0