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- com-455 - communication-campaigns
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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COM 455
Communication Campaigns
Introduces students to the fundamentals of communication campaigns. Course content encompasses the role of campaigns in shaping social, cultural, and political agendas; theoretical foundations of communication campaigns; and campaign management techniques. Students use Social Marketing and Strategic Communication principles in analyzing campaigns.
Units: 3.0
Prerequisites:
COM 355 - Psychological Processing of Media
and
COM 350 - Persuasive Communication & Attitude Change
and
COM 303 - Communication Inquiry
and
COM 260 - Principles of Advertising
and
COM 257 - Principles of Public Relations
and
COM 226 - Mass Media and Society
and
COM 224 - Foundations of Journalism and Promotional Communication