COM 660

Strategic Communication

Focuses on the Strategic Communication (planned response) processes often associated with Strategic Management. It is an in-depth and hands on approach to the mechanics, development and implementation of Public Relations Plans, which include elements of Public Relations, Organizational, Advertising and Marketing principles. Research processes will be implemented and used at several levels to identify issues and audiences as well as to design, manage and evaluate campaigns. Students will learn how to better work with such key publics as media, employees, community members and investors.

Units: 3.0