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- ime-678 - new-product-development-marketing-and-management
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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IME 678
New Product Development, Marketing, and Management
A study of the latest practices, processes, methodology, marketing, and management of the development, introduction, and successful product life-cycle management of new-technology products. Topics include opportunity identification, new products development process, alternative evaluation, product test (marketing) strategies, introduction and roll-out strategies, and customer support.
Units: 3.0
Prerequisites:
IME 666 - Systems Engineering, Analysis and Management