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- mkt-420 - consumer-behavior
Cleveland State University Course Info
Cleveland, Ohio
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 420
Consumer Behavior
Investigates consumer and organizational buying motives, buying influences, and buying decision-making processes and their implications for marketing strategies and public/social policy. Explores cross-cultural, ethical, and research issues in understanding consumer and industrial/organizational buying.
Units: 3.0
Prerequisites:
MKT 301 - Fundamentals of Marketing