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- mkt-452 - business-to-business-marketing
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 452
Business-To-Business Marketing
Explores concepts, analytical tools, management practices, and advances in marketing goods and services to industrial, commercial, institutional, and other business markets in domestic and global environments. Includes lectures, case analyses, discussion, oral presentations, written reports, and execution of a field project.
Units: 3.0
Prerequisites:
MKT 301 - Fundamentals of Marketing