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- mkt-461 - global-mktg-strategy
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 461
Global Mktg Strategy
Introduces students to the concepts and management tools of international marketing. Topics include evaluating the global environment economically, culturally, politically and legally, screening and researching international business opportunities; and formulating appropriate marketing strategies to enter global markets and build sustainable advantages.
Units: 3.0
Prerequisites:
MKT 301 - Fundamentals of Marketing