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- mkt-531 - marketing-research
Cleveland State University Course Info
Cleveland, Ohio
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 531
Marketing Research
Covers quantitative and qualitative research methods for analyzing marketing efforts and opportunities. Emphasizes primary techniques such as setting objectives, designing projects, collecting, processing, and analyzing data, reporting results to management, and integrating results into decision-making. Uses computers and latest statistical software.
Units: 3.0
Prerequisites:
MKT 601 - Marketing Strategy