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Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 550
Selling and Sales Force Management
Covers tasks and responsibilities of professional selling and the challenges of managing both the individual and team sales function. Stresses analytical and interpersonal skills, account management, proposal development, planning, organizing, directing, motivating, and controlling a sales organization. Examines legal and ethical issues.
Units: 3.0
Prerequisites:
MKT 601 - Marketing Strategy