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- mkt-603 - buyer-behavior
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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MKT 603
Buyer Behavior
Examines social and psychological influences on individual, household, and organizational buyer behavior. Investigates models of buyer behavior and applies them in the marketing decision-making processes. Includes readings, lectures, discussions, and team projects.
Units: 4.0
Prerequisites:
MKT 601 - Marketing Strategy